So what is it about email marketing? Why do they say the money is in the list and marketers view their subscriber lists as goldmines?
Email marketing works so well that only SEO techniques scored better. According to some research it is expected to generate a return on investment of over $42 for each dollar spent.
What do you need to get started? You will want to research all email autoresponder services that will help you with your email marketing efforts. There are several autoresponders available like Aweber, GetResponse, 1ShoppingCart, and InfusionSoft to mention a few. I like GetResponse because they offer a Free Accounts package for low volume clients.
The benefits of choosing GetReponse as an email autoresponder are:
• Create and send follow-ups and newsletters
• Track Customers and analyze email marketing campaigns
• Eye-Catching video emails that grab attention
When you are ready to create your email marketing campaign GetResponse has over a 1000 images to include all from istockphoto.com library. This email autoresponder can create engaging web forms with check boxes, radio buttons, and custom fields. Once you have decided what you will use, then pick the design. You may drag and drop each feature at will because it is made to measure for you.
Need to have some research done for your business, then send out an online survey with targeted campaigns quickly and easily. Want to take it a step further and create a hyper-targeted email? Then in the advance segmentation of GetResponse you can group your customer emails by activity, geography, and profile date collected from web forms and surveys you have sent in the past.
If you find you do not have enough time to send out emails to use email marketing efficiently, think about this. GetResponse helps you setup welcome notes, birthday greeting, surveys and sales campaigns to work on autopilot. You create the schedule and it does the rest, it will be working for you while you sleep.
We are all aware of the social media presence today online so you will need to use the email autoresponder you choose with many social media sites. You need to be in the middle of the conversations so you can share your newsletter across networks. Get your name out there any way you can GetResponse will help carry out this.
Email marketing is a pretty hot sales initiative that you will want to focus on to help increase your revenue. Before you decide on any one company see if they offer a trial period so you can test it out and see how successful the email autoresponder is for your business. Before you choose an autoresponder also it is important to review their email analytic reports. This will show you your stats by-product, date, domain and more.
GetResponse does all of these things as do most of them, but it has a Free package for low volume email subscribers lists making this an attractive email autoresponder for me.
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