Exchanging email information for a free give-away is common practice on the internet. It is designed to build your list. Once customers give you that info, they are giving you permission to market to them. But how do you do that?
In order to keep, organize, and maintain the list of emails you will receive, you must sign up for an auto-responder system. Within these companies, they also make available to you, an auto-responder sequence that you can email out to those people who gave you their email address. When you initially set up your email messages, you can set up one message, continue on with the set up stages, and come back later to complete other messages. You should have approximately ten messages being sent out every 3 to 4 days. So your prospects will be hearing from you for 30 to 40 days. You could type in a message a week or every few days. Remember to send a test message to yourself or a friend to see what it looks like and to make sure any links you added are going through.
Your sequence of messages would be sent out automatically every 3 to 4 days or however often you set them to go out. Each message would be designed a little different. One may contain information about your blog. One might link to an article your write. One might link to a product you have to sell or a product you have purchased from another person to sell as an affiliate. But no matter what you write about, the topic of your emails should always be related to why they signed up in the first place. If they don't like your messages or they don't relate to why they signed up in the first place, they will unsubscribe quickly. Keep your messages focused, direct on target, and informational. You can recommend products in these messages - but not in every message.
Through these auto-responder messages, you are getting your name in front of potential clients. A client must hear your name several times to become familiar with you and your business. It takes 7-8 times of name recognition before a client will know you. Once you establish the 'know, like, and trust' factor, they will begin to make purchases from you. There are many example of messages that you can research online. You can find examples that break down an explanation of an auto-responder and give you samples of email messages.
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