Many people who are doing email marketing for MLM are doing it all wrong.
Are you one of those people? Are you disappointed by the number of people who actually open your emails?
If so then this may be one of the most important articles you've ever read...
A Huge Email Marketing for MLM Tip to Get More Emails Open
So when you send out an email to your list of prospects, or even to your downline as a group, the main and most important task is to get the email opened. It's obviously critical for the email to be opened if it's going to get anything else done.
If you've got a link in your email that you want someone to click on, then the only way they're going to see that link is by opening the darn email. So now we've established that...getting the email open is vital. But how do you do it?
Here are 3 Tips to Getting Your Email Opened and Grow Your Downline as a Consequence
Tip #1: Curiosity May Have Killed the Cat, But It Saved the Email Marketer...
One of your best friends when it comes to email marketing for MLM, or email marketing in general is that profound emotion of curiosity.
Humans by nature simply do NOT like loose ends. They don't like to not know what came next, or not know what someone is alluding to. You can use that to your advantage but only as long as you deliver on it.
For instance there was a period where internet marketers realize that the subject line "Bad news" got a lot of open rates. That's all well and good, but a lot of marketers would use that, but once you opened the email it was obvious that it was a ploy.
Don't do that. Once you do that to your list you lose all credibility. Deliver on the curiosity tease, and do it quickly, and your emails will continue to get opened over and over again.
Tip #2: Tell Them Why to Open with a Huge Benefit
In the world of copywriting, headlines are crucial just like your subject line in emails. Copywriters have long been establishing the fact that you should lead with a huge benefit to increase conversion rates on sales pages. Why then would it not work for an email subject line?
The fact is that it does work. So let's say that you send an email to your list of MLM prospects that says "Get your MLM business started and making money in 48 hrs". That would be a huge benefit for the prospect. Obviously they were interested in making money or in MLM to be on your list in the fist place, so why wouldn't they be interested to see how to make it work within 48 hrs. Heck even experienced MLM'ers would be interested in that.
Tip #3: Talk to Your List Like You Do Your Friends
The inbox isn't where you want to sound like a sales page, especially in the subject line. So instead of saying things like "Learn the Secrets of Closing Prospects Fast and Easy" that you would never say to a friend or family member...say "Hey check this out for closing prospects...learned from Bob."
That second one will feel like an email is supposed to feel, like it's from someone that they know and feel comfortable around. The first will get them clicking away ASAP, the second will get them clicking to open ASAP.
So there you go, start using these tips for your own email marketing for MLM and watch your income soar.
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