Mobile Autoresponder - SMS Marketing Will Profit Your Businesses

How have mobile autoresponders changed the face of marketing forever?

It seems like technology continues to advance at such a blinding rate that what we never thought possible, seems to now be part of everyday life. Who would have ever thought even 30 years ago that computer technology would run just about every device that exists today.

Up until 10 years ago, email marketing was not even really a thought, but with autoresponder technology, it's a common strategy (or should be) for every business.

Well, email isn't going to disappear anytime soon, but now there is an even more exciting shift in marketing that has the business world even more excited. This is the use of a text autoresponder to market to the fast paced growth of users that have a mobile device?

Is text marketing using a mobile autoresponder really effective?

The answer is a resounding YES!! And here are some statistics that will give you something to think about if you decide to start sms marketing using this.

--Marketing to mobile devices will account for over 15% of all ad spending online by 2016

--A remarkable 90% of those owning a cell phone have it by their side or in arms reach 24 hours a day.

--5 Billion people have a mobile phone. You need to realize that the world population is around 7 billion.

The use of mobile marketing using a SMS autoresponder is truly exciting for any business. Is there any difference to email marketing?

There is a big advantage to this new way of marketing. The truth is that unlike email, most people read text messages. Response rates are through the roof when this is done correctly.

And like an email autoresponder such as Aweber and Getresponse, a text autoresponder makes building, maintaining and managing a list just as easy and affordable as ever.

Features many of the best mobile autoresponder companies have for the marketer are the following:

--Easy to use

--Unlimited subscribers

--Custom auto replies

--Multiple campaigns

--Text message broadcasts

--Unlimited texts

--Two ways to sign up subscribers by web to text or short codes

There are a lot of opinions flying around on this new type of marketing. The big objection is that people are ignoring marketing texts thus reducing the response rates.

Is this really true?

Well of course it is to a point. In any area of marketing, you have those that follow good practices and those that spam. It's no different for mobile marketing. With that said, marketing the right way like email marketing and building a list of prospects or customers that have agreed to be on your list, is even more effective than email.

Since technology is going mobile, this is going to be the way to effectively market now and far into the future. Let it be a piece of cake by finding a mobile autoresponder that will make this task as easy and as automatic as possible.

How to Generate Leads to Your Site   How To Benefit From An Auto-Responder   Put Your Business Email Communications On Autopilot   A Qualty Autoresponder Software Is The Difference Between Success And Failure With Email Marketing   Using Autoresponders Is Helpful in Internet Marketing   Squeeze Pages: 6 Pitfalls You Want to Avoid!   

Turn Traffic Into Revenue By Selling Your Own Products

You've figured out one of the difficult early steps in building an online business - driving traffic. Now how do you turn that traffic into a stream of steady cash?

There are several possibilities. One is affiliate marketing, or directing your visitors to a site selling a product in exchange for a cut of the sales. Another is selling advertising space on your site using an ad network such as AdSense.

Both of the above options are excellent ways to monetize your traffic, but today we're going to focus on a strategy that has enormous income potential if done correctly - selling your own products.

Let's start with an example: suppose you have a site full of content targeted at pet store owners - blog posts, product reviews, tips on hiring, taxes, etc. Let's also assume that your site gets ~5K unique visitors per month and the bounce rate is low.

So you have a steady stream of visitors that are interested in your content. Instead of simply watching your visitors come and go, let's connect with them. We'll start by building a list of your visitors' email addresses and keeping in touch with them regularly. How the hell are we gonna do this, you ask? Let's begin with an incredibly useful little doodad called...

The Squeeze Page

Let us continue with our pet store owner example and assume that, in addition to all the valuable content you already have on the site, you can readily produce an equally worthwhile tip sheet (e.g. "5 Killer Ways to Reduce Shrinkage", "Three Ways Your Store is Losing Money Right Now", etc) or report (e.g. "Most Profitable Feed Options", "How the New Tax Code Will Affect You", etc.) that we'll call your "freebie". The freebie must contain information that is as least as valuable and interesting as your site's regular content.

Create the freebie on your computer, then have it repackaged by a competent designer into a nicely formatted pdf that echoes the aesthetic of your site. If a designer isn't readily available to you, no worries - Elance has a full-fledged army of them just waiting to tackle your freebie for a reasonable amount of money.

Next, add a form to every page of your site (e.g. in a sidebar) that promises that if the visitor provides their email address they'll receive the freebie.

Then create an account for an autoresponder using Aweber, Mailchimp, or a similar service. We will configure the autoresponder later in this post.

Once your Squeeze Page is up and running, keep an eye on your conversion rate (number of email addresses collected per number of page visitors) and split test slightly different versions of the Squeeze Page to optimize the conversion rate.

Now that you are growing your list, it's time to sell to it.

Autoresponders - Whack-A-Mole Customers for Fun and Profit

Autoresponders are the mechanical means through which you will convert visitors into customers. Let's imagine (hopefully it's not too difficult) a visitor likes your content and browses around. Ideally they enjoy your content so much that they provide you with their email address in exchange for a freebie.

After the visitor signs up for your freebie, your autoresponder will send them a series of emails over the next week or two. The emails will provide the visitor with access to valuable content, some free and some not.

Again returning to our pet store example, the following is a sample series of autoresponder emails:

(Send immediately upon receiving request)

Subject: "6 Ways to Find Deals on Wholesale Exotic Fish" attached Thanks for visiting PetStoreProfit.com. I've attached "6 Ways to Find Deals on Wholesale Exotic Fish" at your request.

I'll be sure to send along more helpful tips as we add them to the site.

Have a great day,

PetStoreProfit.com

(if you don't wish to receive messages from PetStoreProfit.com click here to unsubscribe)

(Send day 2)

Subject: Three ways your store is costing you money right now Since you downloaded our tip sheet yesterday I thought you might be interested in the attached report. It's hot off the presses and guaranteed to help your bottom line.

We've also found that leveraging social media is a spectacular way to increase buzz and boost sales by as much as 220%.

Regards,

PetStoreProfit.com

(if you don't wish to receive messages from PetStoreProfit.com, click here to unsubscribe)

(Send day 4)

Subject: Turn visitors to your online pet store into customers How many visitors to your online store become customers? Too few? Learn the critical keys for turning visitors into customers by downloading our free report.

Don't let another potential customer get away. Improve your online pet store's conversion rates and jack up your profits immediately.

We've also introduced a new course, "Using Analytics to Your Advantage - Leave Your Competition in the Dust", which includes a step-by-step guide to achieving huge sales breakthroughs, free tools, and tons of critically helpful tips. It's taken us thousands of hours to research, test, and assemble, and it's available to our friends for only $197.

Coming Next: We're compiling a list of hugely helpful techniques for negotiating feed prices.

Regards,

PetStoreProfit.com

(if you don't wish to receive messages from PetStoreProfit.com, click here to unsubscribe)

Etc, etc. Some autoresponder sequences can go on for months. The more product and freebies you have to offer, the longer you can maintain this type of relationship with your visitor/customer.

I've found that it's best to lead with free content, then ease in with a soft sell (the "leveraging social media" link directs the visitor to a page for yet another paid product,) then gradually introduce more direct selling as you gain your visitor's trust.

The initial sequence of messages you use isn't absolutely critical - what's important is that you closely monitor the performance of each message and tweak the messages so the entire autoresponder sequence becomes more and more effective.

Create traffic, build a list, sell to the list, always measuring and tweaking as you go. Before you know it you'll have a steady stream of cash coming through the door.

How to Generate Leads to Your Site   How To Benefit From An Auto-Responder   Put Your Business Email Communications On Autopilot   Using Autoresponders Is Helpful in Internet Marketing   

How an Autoresponder Improves Your Online Home Business Opportunities And Making Money With Them

Are you utilizing an autoresponder in your marketing of your online home business? If you are not using one or you do not know if you are using an autoresponder correctly to maximize your income on all of your home business opportunities then read on. As usual to increase your business knowledge so you can make more money per hour in your home business is always a good thing.

Email marketing is constantly changing and you have to keep up with the rules and with Aweber or any other highly regarded autoresponder they worry about compliance and you can just worry about driving traffic to your different websites. If you spend the time and efforts to get your prospects to give you their email address then you need to maximize what can be done with the information you collected. And it is much easier to have email sent out automatically every day or two days or what ever you think is correct marketing.

With a growing list you will always have a very good chance to start up a campaign with a new product or service and your prospects and customers can know about it and purchase in a couple of days without you having to do the bulk of the work. When you have a list big enough you can make a few extra thousand dollars at the drop of a hat when ever you like as long as you have a product that matches their wants and needs.

Although autoresponders are costly and keep costing monthly forever they are certainly essential for the growth of your online home business opportunities to keep your prospects informed on what you have to offer them to purchase. It is much easier and cheaper to keep customers you have that trust you than to spend time and money to get new prospects and get them to like and trust you.

For your prospects to get on your autoresponder list they have to give you their email address on some kind of capture area on your blog or website. Then the prospect is emailed and asked if they are sure they want to be on your list to receive emails on products and services that you are selling. And possibly to receive a newsletter from you.

To get anyone to fill in their email address and at least their first name you are probably going to have to offer them something free that is of value. After they sign up then an email is sent to them to have them respond and after that they will be sent the information or a link to get the information that you are offering for free.

If the actual freebie turns out not to be of value to them then they will just opt out of your emails and you will lose a prospect. So you better be honest about the free item and do not miss lead them or you will not gain their trust. If they do not trust you then they will not buy from you. Just like a brick and mortar business you have to treat your customers and prospective customers good and make them feel of value to you or you will not get the sale.

So in conclusion get your online home business opportunities all hooked up to AWeber or any autoresponder and give something of value at each point of your email address signup areas. Get a big list built and just continue to build the list forever to increase your business and have the ability to email a flyer email to them new product or e-book for them to purchase at anytime for a few thousand dollars of extra walking around cash any time.

How to Generate Leads to Your Site   How To Benefit From An Auto-Responder   Put Your Business Email Communications On Autopilot   A Qualty Autoresponder Software Is The Difference Between Success And Failure With Email Marketing   

The Basics of AutoResponders

Autoresponders started out as simple computer programs that generated an automated response to incoming emails. For instance, you will sometimes email a friend and get an auto-response email back: "Thanks for your email. I am out of the office until Monday, but will return your emails when I get back. If you have an emergency, please contact Bob at extension 1234."

Autoresponders today are more complex and flexible tools that allow you, among other things, to keep in touch with your marketing list. You can set up a series of emails to be delivered at specific intervals to your list. For instance, I have a Tip of the Week series that is delivered via autoresponder. I have set up a series of tips that are delivered every seven days to help me stay in contact with people on my list and to give them information that they can use. Once someone opts in to my mailing list, they receive a series of over 60 tips, delivered over 60 weeks. That is, by the way, an outrageously long autoresponder series. Most autoresponder series consist of five to ten emails.

First and foremost, autoresponders are marketing tools. I make sure there is a link to my product page for the people who would like to learn more about creating and marketing information products. Some people have a hard-hitting sales message in every follow-up email; others vary the sales pitch with content. In a seven email series (remember, people buy somewhere between the fourth and seventh exposure to your product) I like to rotate the sales pitch from a very soft sell to a medium sell for the first few emails. Emails five through seven will have a harder or more obvious sales pitch to them. But in all of my emails, I make sure I am delivering quality content along with a sales pitch.

In addition, autoresponders are a great way to deliver your online products, including courses that can create a "set it and forget it" income stream for you.

There are a number of different autoresponder programs available. The monthly fees average around $20.00 - $30.00. I started out with aweber and moved over to oneshoppingcart because they offer affiliate program capability. Aweber is just an autoresponder system; oneshoppingcart includes autoresponders, a shopping cart, of course, affiliate tracking and digital product delivery. Aweber is about $20.00 per month; oneshoppingcart is around $100.00. Other autoresponders that are popular are icontact.com and constantcontact.com. If you are just starting out, I recommend keeping your overhead low.

I am always looking to streamline my work and create systems in my business. Autoresponders allow you to do just that. If you are growing a list for either your online or offline business, autoresponders will help you keep in touch, create familiarity with you and your products and remind your prospects and clients that you want to give them value.

How to Generate Leads to Your Site   How To Benefit From An Auto-Responder   Put Your Business Email Communications On Autopilot   A Qualty Autoresponder Software Is The Difference Between Success And Failure With Email Marketing   Using Autoresponders Is Helpful in Internet Marketing   

How Autoresponders Operate

People are always receiving autoresponder emails constantly; everyday through an autoresponder system. The purpose of most autoresponder emails is to communicate with a wider list of people and simultaneously send them information and resources instead of having to do so one-by-one, which would be extremely time-consuming.

Occasionally these emails are used to just talk and send simple messages to people, like mentioning a date for a gathering for example. However, they are also used hugely, by marketers, to promote, advertise and sell various different products to a targeted email list and have become an extremely effective tool to have.

Autoresponders have come a long way since their earlier days. They used to just do very simple tasks like if an email failed to send properly, it would send a notification back warning you that it did not send. Although these systems are still in use today and remain very useful, they have over time, evolved to serve other, more advanced purposes. In particular, internet marketing, in which marketers have used them for numerous different reasons.

One of the first tasks that need to be completed when starting out with an autoresponder, is getting together the emails which the system will send out. Along with this, you will need to tell it when and under what circumstances the emails should be sent. For example, when somebody signs up for a YouTube account, they receive and automatic confirmation and welcome email. It would be completely unnecessary and inefficient to have any real people doing this, so it saves money, time and resources. If the email needs to be changed, it's very easy to go back and edit whatever needs to be changed.

Being able to keep in contact with an email list of people is an excellent asset to have alongside your online business. It's debatable, that some of the successful, big name internet marketers, would even be where they are today if they never had of had the ability to communicate using this essential tool.

It's important that your leads, who give their emails to you via your lead capture page, are not kept waiting, or they might forget about you completely. They don't want to wait and neither should they; autoresponders provide you with that ability to instantly make the necessary, pre-prepared responses required to get people properly set up straight away, be it through a confirmation email, a welcome email, or just a communicative email discussing a new event or gathering.

How to Generate Leads to Your Site   How To Benefit From An Auto-Responder   Put Your Business Email Communications On Autopilot   A Qualty Autoresponder Software Is The Difference Between Success And Failure With Email Marketing   Using Autoresponders Is Helpful in Internet Marketing   

Choosing An Autoresponder - 5 Key Considerations To Keep In Mind

There is an extensive choice of autoresponder services currently on the market. A number of them are priced based on the size of your list, others are priced by the quantity of email series you run, while some offer limitless campaigns and grant you the ability to have substantial subscriber lists for a set price. A few services exist which include autoresponders as part of their hosting service or for an extra fee.

There are even independent autoresponder software programs which can be bought and downloaded, but it is strongly recommended that you be very knowledgeable if you are going to employ this type of autoresponder as it will likely be associated with YOUR IP address. If someone levies a spam complaint against you, it can cause your ISP (Internet Service Provider) to close your account and you risk having your domain taken offline, so you want to take the necessary measures to teach yourself about how to use the autoresponder you've chosen prior to actually using it.

When deciding on an autoresponder service, keep the following factors in mind:

1. Depending on your specific circumstances, cost could be a large part of your decision process, particularly if you have a considerable mailing list and/or many campaigns.

2. Simplicity - is it hard to set up your campaign or do you find yourself wishing you had programming skills?

3. Integration with your host. Will your prospective autoresponder work effortlessly with your host provider?

4. Availability of Statistics - are you able to get specific information regarding your campaigns? (how many list members are opening your emails, how many have unsubscribed, how many emails bounced, etc)

5. Deliverability - this is critical - if your autoresponder has a poor deliverability ratio (the percentage of emails that actually get delivered to the intended reader), then you may be throwing your money away.

If you aren't yet implementing an autoresponder service to help expand your business, make a point to add it to your "To Do" List! Automating your efforts with an autoresponder will provide you additional time that could be utilized on new product research and creation or other actions that will allow you to grow your business. Be sure you conduct a thorough investigation and ask any questions you may have to your possible service provider before enrolling. Find out if there is a demonstration (live or recorded) you can view to see how it works, so you can make your own determination as to whether or not it will be a good fit for you.

Your autoresponder choice is one that should be given a great deal of consideration. Take your time and get educated; spending the extra time will be well worth it!

How to Generate Leads to Your Site   How To Benefit From An Auto-Responder   Put Your Business Email Communications On Autopilot   A Qualty Autoresponder Software Is The Difference Between Success And Failure With Email Marketing